Structure

 

Role

Lead UX Designer

Duration

12 WEEKS

Company

BMW

YEAR

2019

Process

Planning >> Current Chitchat Dialogues Analysis >> Research>> Chinese IPA Persona Ideation & Creation >> Initial Chitchat Design Iteration >> User Testing >> Design >> Deliverables >> Results

Background


Multimodel (Guesture-visual-voice-AR-)

use cases- brainstorming

VUI design

error handling (earcons)

global exit




Highlights

information architecture

manipulate abstract concepts- ability to arrange abstract concepts in a way that reflects your customer’s mental model is relevant to all forms of interaction design.

-flows

a critical voice deliverable for my engagements was interaction flows. representing the various decisions, inputs, and outputs in an end-to-end fashion helped my development teams bring our voice designs to life in the most robust fashion. if any of your work on visual interfaces includes complex interaction flows, consider emphasizing that work.

-research&data driven design-writing




Results

The results of this project exceeded expectations of the global speech design team. This was shown through the following areas:

  1. The design team in Munich (headquarter) liked the design very much, and would convert some of the dialogues into global solution

  2. This feature was planned to be showcased in an upcoming commercial

  3. Leadership prioritized additional funding to expand existing functionality

  4. The global IPA Character Owner asked for our help for the global IPA Character creation